Lead Generation and Branding Tool to Improve College Admissions

3 Jun

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MCMF is a career guidance test developed by BodhBridge ESPL with the support of the faculty and the alumni of the Department of Management Studies,  IIT Madras. MCMF test will help students to understand their personality and map suitable career.

For more details about MCMF, look at http://www.mychoicemyfuture.com.

Lead Generation Process

Benefits to Colleges

If you are interested to use MCMF as a tool to improve admissions, please contact balaraju@btechguru.com.

Provide Value to Prospective Students, Improve your College Admissions and Improve Employability.

11 Apr

In India, we have more than 350 deemed universities and thousands of private educational institutions (including autonomous). All these institutions work very hard to improve the quantity and quality of their admissions. Every educational institution want to admit more number of students who are passionate and have strong aptitude for their courses.

Unfortunately, most students are not making informed and independent career choices. Most of these young kids are influenced by parents and peers while making their career choices.  Even, some parents today are going through a lot of peer pressure. It is important for parents to allow their children to pursue their passion to showcase their talents and become successful in life with minimal stress.

All most, all the educational institutions (private ones) run huge number of advertisements in TV, newspaper and Internet about their placements, faculty, infrastructure and campus culture to attract the students to their universities. After admitting these students based on various criteria, these institutions find it equally tough to make them employable.  Most students end up in engineering courses without much awareness about the same. These students will not have personal motivation or interest towards these courses. Obviously, employability may become a problem for these students if they are not serious.

As per India Today’s article on 13th July 2016, Only 7 percent engineering graduates are employable.

Alternatively, educational institutions can offer career counseling before admitting students and select them based on their interest, aptitude and personality. This will help colleges to improve the quality of students coming to their institutions. If an educational institutions offers an independent career counseling to students before offering admission, the brand equity of the institution among students and parents is bound to improve. This will lead to improvement in the quality and quantity of admissions of an educational institution.

Career guidance tool launched in six Indian languages, to help the masses make more informed career choices.

2 Jan

MCMF Launch at IIT Madras.jpg

Photo: MCMF Indian Language versions have been launched by Mr. Shaik Mohammad Saleem, Deputy Commissioner, Kendriya Vidyalaya Sangathan, Chennai,  Prof. L.S Ganesh, from the Department of Management Studies, IIT Madras and Chief Adviser of MCMF Product Development Team, Mr.Balaraju Kondaveeti, CEO and Co-founder of BodhBridge ESPL, Mr.Akshay Kumar, the National Sales Head of Clinical and Education Business of Pearson Clinical and Talent Assessment (PCTA).

Pearson Academy India (PAI), the services arm of Pearson Clinical & Talent Assessment, a leading global publisher of psychological assessments, launched six Indian language editions of My Choice My Future (MCMF), an online personality assessment solution for career guidance in the Indian context. MCMF empowers school and college students, and professionals discover their true personalities and map their modal personality traits to suitable career clusters. The launch event, during the 26th Annual Conference of the National Association of Psychologists (NAoP) at IIT-Madras, was well attended by educationists, school and mental-health professionals from across the country.

With MCMF Indian Language Editions, students and professionals can self-assess their personality in six major Indian languages – Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu, besides English. These additional language editions follow the publication of My Choice My Future in English and will empower millions of students and professionals make more informed career decisions. MCMF Indian language editions fill a long-felt gap in career guidance tools that cater to non-English speaking populations in India.

MCMF was developed by BodhBridge ESPL, an educational services company, in collaboration with senior professors and researchers at the Department of Management Studies, Indian Institute of Technology, Madras. PCTA has an exclusive partnership with BodhBridge ESPL to make MCMF in English and the Indian Language Editions available to institutions and individuals in India and the rest of the Indian subcontinent.

With the addition of MCMF and its Indian language editions in its portfolio, Pearson Academy India (PAI) augments its career guidance offering in the K-12 and higher education segments.  By taking this scientific and culturally-relevant career guidance solution to thousands of schools and other institutions pan India, PAI aims to help millions of young individuals who struggle to make right and purposive career choices, especially those with limited or no exposure to the English language.

About My Choice My Future: MCMF is based on sound empirical research and has been statistically validated on a sample of more than 4200 students across India.  Mapped reliably to occupations in the Indian context, MCMF assesses an individual on twelve personality traits.  These twelve are classified into four basic personality traits and eight career-oriented personality traits.  The basic personality traits are important irrespective of the career path an individual wishes to pursue.  The career-oriented personality traits are related to career domains.  Each personality trait is measured by six dimensions.

At the end of the 30-minute assessment, test takers promptly receive an automatically-generated, comprehensive and personalized personality report.  PAI connects test takers to its nationwide network of certified MCMF counsellors so that these test takers can receive data-backed career counselling, based on the MCMF personality report, as part of the solution.

Benefits of MCMF

  • The test taker, student or professional, obtains tangible insights into their dominant career-related personality traits, to make informed and purposive career-related decisions.
  • Parents will be able to understand salient aspects of their child’s evolving personality in relation to career interests, and support their child’s personal development and career-related choices.
  • School and career counselors will obtain objective information on the personality profiles of students and other individuals, to offer effective, meaningful career counselling and advice to choose suitable career paths.

Benefits of using MCMF Indian language editions

  • Language options capture a test taker’s career interests and personality variables more accurately for those who are not adequately exposed to the English language
  • Students from schools with vernacular medium of instruction can receive the right career guidance during important academic milestones
  • Government-supported skill development and education programs can expand their reach into the child and youth population that lives beyond urban areas
  • Indian language editions for this online assessment contribute to the Government of India’s Digital India initiatives

Philip Kurian, Country Head and Director, Pearson Clinical and Talent Assessment, stated “We chose to bring MCMF Indian Language Editions to the market as a way of fulfilling our commitment to introducing assessment products that reflect our global standards while catering to Indian sensibilities.  MCMF enables Indian students and professionals chart their career journeys based on objective insights and in a language of their choice.”

During his keynote address at the launch, L. S. Ganesh, Professor, Department of Management Studies, IIT Madras stated, “It is very important for our youth to have a reliable way of assessing their personalities, especially from the perspective of their careers.  Alignment of one’s personality with a choice of career is necessary to experience professional satisfaction and greater workplace productivity.”

Pearson Academy India (PAI) is the services arm of Pearson Clinical and Talent Assessment (PCTA).  PAI Services helps create greater psychological well-being and optimal learning for all individuals, with psychological assessment & intervention services, professional training & certification and career counselling services.

Learn more about PAI Services at www.pearsonclinical.in/pai

Pearson Clinical & Talent Assessment (PCTA) has been at the forefront of test publishing for over 100 years.  It is responsible for the publication of many tests which have now become the international standards in their fields.  PCTA’s mission is to promote mental-health and psychological well-being through professional use of psychological assessment and intervention solutions that help transform personal, educational and professional lives of individuals at all ages.  PCTA is a part of Pearson, the world’s learning company.

Learn more about Pearson Clinical & Talent Assessment (PCTA) at www.pearsonclinical.in

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MCMF Test Available in English, Hindi, Tamil, Telugu, Bengali, Kannada and Malayalam.

31 Dec

MCMF Indian Language Launch - Eenadu - 31st De c 2016.jpg

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Launch of MCMF Indian Language Editions at DoMS, IIT Madras

31 Dec

mcmf-indian-language-launch-sakshi-31st-dec-2016

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How to Crack GRE – Exclusive Interview with GRE Topper from IIT Madras:Sindhu (340/340)

21 Dec

 

 

Interview with an IIT Madras graduate who made it big in GRE with a score of 340.

She shares complete strategy from planning GRE (Graduate Record Examinations) to preparing for all three sections (Verbal Reasoning; Quantitative Reasoning;

Analytical Writing) for the test.A must watch for all of you who are planning to write GRE in future.
Name: Sindhu Sreedhara
Degree: B. Tech, Electrical Engineering
College: IIT Madras
GRE Score: 340/340 (Verbal – 170, Quantitative – 170, Writing – 4.5/6)

Top GRE PREPARATION Tips:
1. Practice
2. Form a strategy to answer questions
3. Expand your vocabulary

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