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Photo: MCMF Indian Language versions have been launched by Mr. Shaik Mohammad Saleem, Deputy Commissioner, Kendriya Vidyalaya Sangathan, Chennai, Prof. L.S Ganesh, from the Department of Management Studies, IIT Madras and Chief Adviser of MCMF Product Development Team, Mr.Balaraju Kondaveeti, CEO and Co-founder of BodhBridge ESPL, Mr.Akshay Kumar, the National Sales Head of Clinical and Education Business of Pearson Clinical and Talent Assessment (PCTA).
Pearson Academy India (PAI), the services arm of Pearson Clinical & Talent Assessment, a leading global publisher of psychological assessments, launched six Indian language editions of My Choice My Future (MCMF), an online personality assessment solution for career guidance in the Indian context. MCMF empowers school and college students, and professionals discover their true personalities and map their modal personality traits to suitable career clusters. The launch event, during the 26th Annual Conference of the National Association of Psychologists (NAoP) at IIT-Madras, was well attended by educationists, school and mental-health professionals from across the country.
With MCMF Indian Language Editions, students and professionals can self-assess their personality in six major Indian languages – Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu, besides English. These additional language editions follow the publication of My Choice My Future in English and will empower millions of students and professionals make more informed career decisions. MCMF Indian language editions fill a long-felt gap in career guidance tools that cater to non-English speaking populations in India.
MCMF was developed by BodhBridge ESPL, an educational services company, in collaboration with senior professors and researchers at the Department of Management Studies, Indian Institute of Technology, Madras. PCTA has an exclusive partnership with BodhBridge ESPL to make MCMF in English and the Indian Language Editions available to institutions and individuals in India and the rest of the Indian subcontinent.
With the addition of MCMF and its Indian language editions in its portfolio, Pearson Academy India (PAI) augments its career guidance offering in the K-12 and higher education segments. By taking this scientific and culturally-relevant career guidance solution to thousands of schools and other institutions pan India, PAI aims to help millions of young individuals who struggle to make right and purposive career choices, especially those with limited or no exposure to the English language.
About My Choice My Future: MCMF is based on sound empirical research and has been statistically validated on a sample of more than 4200 students across India. Mapped reliably to occupations in the Indian context, MCMF assesses an individual on twelve personality traits. These twelve are classified into four basic personality traits and eight career-oriented personality traits. The basic personality traits are important irrespective of the career path an individual wishes to pursue. The career-oriented personality traits are related to career domains. Each personality trait is measured by six dimensions.
At the end of the 30-minute assessment, test takers promptly receive an automatically-generated, comprehensive and personalized personality report. PAI connects test takers to its nationwide network of certified MCMF counsellors so that these test takers can receive data-backed career counselling, based on the MCMF personality report, as part of the solution.
Benefits of MCMF
Philip Kurian, Country Head and Director, Pearson Clinical and Talent Assessment, stated “We chose to bring MCMF Indian Language Editions to the market as a way of fulfilling our commitment to introducing assessment products that reflect our global standards while catering to Indian sensibilities. MCMF enables Indian students and professionals chart their career journeys based on objective insights and in a language of their choice.”
During his keynote address at the launch, L. S. Ganesh, Professor, Department of Management Studies, IIT Madras stated, “It is very important for our youth to have a reliable way of assessing their personalities, especially from the perspective of their careers. Alignment of one’s personality with a choice of career is necessary to experience professional satisfaction and greater workplace productivity.”
Pearson Academy India (PAI) is the services arm of Pearson Clinical and Talent Assessment (PCTA). PAI Services helps create greater psychological well-being and optimal learning for all individuals, with psychological assessment & intervention services, professional training & certification and career counselling services.
Learn more about PAI Services at www.pearsonclinical.in/pai
Pearson Clinical & Talent Assessment (PCTA) has been at the forefront of test publishing for over 100 years. It is responsible for the publication of many tests which have now become the international standards in their fields. PCTA’s mission is to promote mental-health and psychological well-being through professional use of psychological assessment and intervention solutions that help transform personal, educational and professional lives of individuals at all ages. PCTA is a part of Pearson, the world’s learning company.
Learn more about Pearson Clinical & Talent Assessment (PCTA) at www.pearsonclinical.in
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