Tag Archives: mychoicemyfuture

Provide Value to Prospective Students, Improve your College Admissions and Improve Employability.

11 Apr

In India, we have more than 350 deemed universities and thousands of private educational institutions (including autonomous). All these institutions work very hard to improve the quantity and quality of their admissions. Every educational institution want to admit more number of students who are passionate and have strong aptitude for their courses.

Unfortunately, most students are not making informed and independent career choices. Most of these young kids are influenced by parents and peers while making their career choices.  Even, some parents today are going through a lot of peer pressure. It is important for parents to allow their children to pursue their passion to showcase their talents and become successful in life with minimal stress.

All most, all the educational institutions (private ones) run huge number of advertisements in TV, newspaper and Internet about their placements, faculty, infrastructure and campus culture to attract the students to their universities. After admitting these students based on various criteria, these institutions find it equally tough to make them employable.  Most students end up in engineering courses without much awareness about the same. These students will not have personal motivation or interest towards these courses. Obviously, employability may become a problem for these students if they are not serious.

As per India Today’s article on 13th July 2016, Only 7 percent engineering graduates are employable.

Alternatively, educational institutions can offer career counseling before admitting students and select them based on their interest, aptitude and personality. This will help colleges to improve the quality of students coming to their institutions. If an educational institutions offers an independent career counseling to students before offering admission, the brand equity of the institution among students and parents is bound to improve. This will lead to improvement in the quality and quantity of admissions of an educational institution.

Career guidance tool launched in six Indian languages, to help the masses make more informed career choices.

2 Jan

MCMF Launch at IIT Madras.jpg

Photo: MCMF Indian Language versions have been launched by Mr. Shaik Mohammad Saleem, Deputy Commissioner, Kendriya Vidyalaya Sangathan, Chennai,  Prof. L.S Ganesh, from the Department of Management Studies, IIT Madras and Chief Adviser of MCMF Product Development Team, Mr.Balaraju Kondaveeti, CEO and Co-founder of BodhBridge ESPL, Mr.Akshay Kumar, the National Sales Head of Clinical and Education Business of Pearson Clinical and Talent Assessment (PCTA).

Pearson Academy India (PAI), the services arm of Pearson Clinical & Talent Assessment, a leading global publisher of psychological assessments, launched six Indian language editions of My Choice My Future (MCMF), an online personality assessment solution for career guidance in the Indian context. MCMF empowers school and college students, and professionals discover their true personalities and map their modal personality traits to suitable career clusters. The launch event, during the 26th Annual Conference of the National Association of Psychologists (NAoP) at IIT-Madras, was well attended by educationists, school and mental-health professionals from across the country.

With MCMF Indian Language Editions, students and professionals can self-assess their personality in six major Indian languages – Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu, besides English. These additional language editions follow the publication of My Choice My Future in English and will empower millions of students and professionals make more informed career decisions. MCMF Indian language editions fill a long-felt gap in career guidance tools that cater to non-English speaking populations in India.

MCMF was developed by BodhBridge ESPL, an educational services company, in collaboration with senior professors and researchers at the Department of Management Studies, Indian Institute of Technology, Madras. PCTA has an exclusive partnership with BodhBridge ESPL to make MCMF in English and the Indian Language Editions available to institutions and individuals in India and the rest of the Indian subcontinent.

With the addition of MCMF and its Indian language editions in its portfolio, Pearson Academy India (PAI) augments its career guidance offering in the K-12 and higher education segments.  By taking this scientific and culturally-relevant career guidance solution to thousands of schools and other institutions pan India, PAI aims to help millions of young individuals who struggle to make right and purposive career choices, especially those with limited or no exposure to the English language.

About My Choice My Future: MCMF is based on sound empirical research and has been statistically validated on a sample of more than 4200 students across India.  Mapped reliably to occupations in the Indian context, MCMF assesses an individual on twelve personality traits.  These twelve are classified into four basic personality traits and eight career-oriented personality traits.  The basic personality traits are important irrespective of the career path an individual wishes to pursue.  The career-oriented personality traits are related to career domains.  Each personality trait is measured by six dimensions.

At the end of the 30-minute assessment, test takers promptly receive an automatically-generated, comprehensive and personalized personality report.  PAI connects test takers to its nationwide network of certified MCMF counsellors so that these test takers can receive data-backed career counselling, based on the MCMF personality report, as part of the solution.

Benefits of MCMF

  • The test taker, student or professional, obtains tangible insights into their dominant career-related personality traits, to make informed and purposive career-related decisions.
  • Parents will be able to understand salient aspects of their child’s evolving personality in relation to career interests, and support their child’s personal development and career-related choices.
  • School and career counselors will obtain objective information on the personality profiles of students and other individuals, to offer effective, meaningful career counselling and advice to choose suitable career paths.

Benefits of using MCMF Indian language editions

  • Language options capture a test taker’s career interests and personality variables more accurately for those who are not adequately exposed to the English language
  • Students from schools with vernacular medium of instruction can receive the right career guidance during important academic milestones
  • Government-supported skill development and education programs can expand their reach into the child and youth population that lives beyond urban areas
  • Indian language editions for this online assessment contribute to the Government of India’s Digital India initiatives

Philip Kurian, Country Head and Director, Pearson Clinical and Talent Assessment, stated “We chose to bring MCMF Indian Language Editions to the market as a way of fulfilling our commitment to introducing assessment products that reflect our global standards while catering to Indian sensibilities.  MCMF enables Indian students and professionals chart their career journeys based on objective insights and in a language of their choice.”

During his keynote address at the launch, L. S. Ganesh, Professor, Department of Management Studies, IIT Madras stated, “It is very important for our youth to have a reliable way of assessing their personalities, especially from the perspective of their careers.  Alignment of one’s personality with a choice of career is necessary to experience professional satisfaction and greater workplace productivity.”

Pearson Academy India (PAI) is the services arm of Pearson Clinical and Talent Assessment (PCTA).  PAI Services helps create greater psychological well-being and optimal learning for all individuals, with psychological assessment & intervention services, professional training & certification and career counselling services.

Learn more about PAI Services at www.pearsonclinical.in/pai

Pearson Clinical & Talent Assessment (PCTA) has been at the forefront of test publishing for over 100 years.  It is responsible for the publication of many tests which have now become the international standards in their fields.  PCTA’s mission is to promote mental-health and psychological well-being through professional use of psychological assessment and intervention solutions that help transform personal, educational and professional lives of individuals at all ages.  PCTA is a part of Pearson, the world’s learning company.

Learn more about Pearson Clinical & Talent Assessment (PCTA) at www.pearsonclinical.in

My Experience with the e-learning wizard

23 May

A few days ago, I got a call. An interview it was, for an internship. Before applying, I had done a little background research on the company, well, nothing beyond what Google could offer me. A peek into their website itself gave me a lot of insight and information. Stacked with various packages on things from how to crack an exam, to how to choose a career, btechguru.com looked like the place to be. The person on the other end of the line, after a number of questions about myself and my affinity towards his firm, asked me to take a personality test, which at that moment was just a name on the website for me. ““My choice my future” (MCMF) it is called, please take the test and get back to me”, he said.

After a bit of research, I found that this was a career personality assessment test. Well, I am a girl who just crossed her teens and well, let us just say that I have not given much thought into what or where I will be ten years from now. I was hesitant at first but later on I managed to go through the test like any other small talk. The language and the style of the questions made me feel comfortable and I waded through them without much effort. However I did wonder how these questions would translate into my character profile for a career. Consequently, when I obtained the results, I saw in paper, to my surprise just what my parents, teachers and my introspecting self have been analyzing about me. My whole career profile was laid out, right in front of my eyes, achieved with just 72 questions. I later learnt that a lot of work is done by psychiatrists, professors, and personnel from various professions in making the questions as professional, accurate and comfortable as possible.

The MCMF venture is just one among the myriad of facilities that btechguru offers. Preparation material for various entrance exams, career counseling, videos, solutions, mock tests, btechguru has it all. It is the online portal of the company by name Bodhbridge Educational Services Private Limited. From being a simple and honest attempt on the part of an IIT Madras alumnus Mr.Balaraju Kondaveeti to cater to the needs of countless number of students clueless about their career choices and lack of opportunities to enter premier institutes, it has now grown to an entity by itself, and has come to be known to the world as “The Virtual Boon to Engineers”.

Placement ready which is a go-to for all placement requirements provided through video based training can be accessed through college local server, internet or even a mobile phone. This I believe is a very valuable tool for a person who is just out of college to be equipped with the necessary skills and find opportunities for the same. This tool enables the person  to face placements without the fear that it usually generates.  Exam gauge, mainly focused on popular companies like TCS, Wipro, and Infosys etc. is an assessment platform for aptitude (analytical and creative). It is a programme which generates an employability analysis report to the user and the management itself. Pro One Gate, which provides material created through careful speculation and deliberation for GATE exam is another feather on its cap. The unique feature of this product is that it indexes NPTEL material specifically for the exam. Videos are available online for everything, but this allows us to identify which one to choose for the exam and this serves as a huge help to filter our requirements. They also provide sample formats for resume`s, statements of purposes etc, which as deciding factors for any job or internship. Local Guru is another one of their products which customizes NPTEL materials according to the local need. The local college network server will be equipped with the videos which the student can access without going online.

If you have a relentless passion to follow one’s dream, from what I see of it, btechguru will provide you with the needed. The teacher student interaction is envisioned at the highest to ensure maximum quality and reach. Apart from being a popular commercial activity, btechguru has been a platform for students who cannot access quality research material/ exam material and benefit from it. With new ventures and ideas lined up, the e-learning wizard is set to go further up the ladder and I hopefully get to be part of the whole learning and growing process. This process is the only way forward for students of today to follow their dreams even if they are considered ill-equipped for whatever they dream towards. It will also enable them to consider entrepreneurship as a possible career option and consequently lead to the development of the country as a whole.

Aparna C S,

2nd Year, Integrated Masters in Development Studies,

IIT Madras.

My Choice, My Future (MCMF) Self Assessment Form for Career Choice

16 Nov

Professor M. S. Ananth, Former Director, IIT Madras, launched MCMF (My Choice, My Future) on October 17, 2014. It is an online, indigenous, self-assessment form that has been developed through the collaborative efforts of faculty and alumni of the Department of Management Studies, IIT Madras and BodhBridge Educational Services Private Limited, Chennai.  The event was presided over by Prof. R Nagarajan, Dean (International & Alumni Relations), IIT Madras and Prof. T. J. Kamalanabhan, Head, Department of Management Studies, IIT Madras was the guest of honour.

The MCMF (My Choice, My Future) form enables respondents, mostly students in the higher secondary stage and beyond, to gain a better understanding of the underlying dimensions of their individual personalities characterized using twelve personality traits.  It also enables them to map their modal personality dimensions to relatively more suitable career choices/opportunities.

The MCMF form will be available for use in multiple Indian languages (Thamizh, Telugu, Hindi, Kannada, Malayalam, etc.) in order to enable students from various socio-cultural backgrounds to access it.

The MCMF form has been developed based on research and interviews with working professionals.  Pilot tests conducted using school and college students have yielded very strong and reliable results, and the form has received very good feedback.  The MCMF form can also be used by young working professionals and by Human Resources Management Departments of business and industrial organizations who wish to make efficient job or responsibility allocations.

Product Development Team

Dr. Priyadharshini S.K

Dr. Priyadharshini S.K holds a PhD in human resource management from the department of Management Studies, IIT Madras. She has her masters and under graduation in Psychology. Her PhD research focused on the human resource management disclosure and its influence on the financial performance of the firm. She is a recipient of DAAD fellowship and spent a semester in Germany. She has experiences in academia and industry. She has been offering courses at the University of Passau, Germany. She also offers consulting support to start-up and mid size companies.

Mr.Balaraju Kondaveeti 

Mr.Balaraju Kondaveeti completed M.S (Entrepreneurship) in 2009 from the Department of Management Studies, IIT Madras. As part of M.S (Entrepreneurship), Mr.Balaraju founded a company in 2006 and filed 4 patents in the area of Internet Security. These patents were licensed to Lasersoft Infosystems, a Polaris group company. Mr.Balaraju won the National Budding Innovator Award for the year 2009 from NRDC, a Govt. of India Enterprise.In 2009, Mr.Balaraju co-founded BodhBridge Educational Services Private Limited and was incubated in the C-TIDES, Department of Management Studies, IIT Madras. BodhBridge has been selected for Nasscom Emerge 50 Awards, 2011.

Prof. L.S Ganesh

Prof. L.S Ganesh is the former Dean of Students, IIT Madras. He is a Professor at the department of Management Studies, IIT Madras. He also served as the head of the management studies department from 2004 until 2008. Prof. L.S Ganesh’s research work involved the application of time series forecasting models and system dynamics concepts to educational planning in Tamilnadu schools. He was a key member of some national-level projects sponsored by ISRO and MHRD, and also of international projects concerning Integrated Coastal Zone Management sponsored by the World Bank and the UNDP. He also coordinated the establishment of strategic academic relationships through MoUs between IIT Madras and leading national and multinational institutions (Indian School of Business at Hyderabad; Universities of Mannheim, Passau, and Bremen in Germany; Management Center at Innsbruck in Austria; State University of New York, Binghamton) and business organizations (Caterpillar; LIC of India; @Road Software; SCOPE International).