Tag Archives: career counseling

Lead Generation and Branding Tool to Improve College Admissions

3 Jun


MCMF is a career guidance test developed by BodhBridge ESPL with the support of the faculty and the alumni of the Department of Management Studies,  IIT Madras. MCMF test will help students to understand their personality and map suitable career.

For more details about MCMF, look at http://www.mychoicemyfuture.com.

Lead Generation Process

Benefits to Colleges

If you are interested to use MCMF as a tool to improve admissions, please contact balaraju@btechguru.com.

Provide Value to Prospective Students, Improve your College Admissions and Improve Employability.

11 Apr

In India, we have more than 350 deemed universities and thousands of private educational institutions (including autonomous). All these institutions work very hard to improve the quantity and quality of their admissions. Every educational institution want to admit more number of students who are passionate and have strong aptitude for their courses.

Unfortunately, most students are not making informed and independent career choices. Most of these young kids are influenced by parents and peers while making their career choices.  Even, some parents today are going through a lot of peer pressure. It is important for parents to allow their children to pursue their passion to showcase their talents and become successful in life with minimal stress.

All most, all the educational institutions (private ones) run huge number of advertisements in TV, newspaper and Internet about their placements, faculty, infrastructure and campus culture to attract the students to their universities. After admitting these students based on various criteria, these institutions find it equally tough to make them employable.  Most students end up in engineering courses without much awareness about the same. These students will not have personal motivation or interest towards these courses. Obviously, employability may become a problem for these students if they are not serious.

As per India Today’s article on 13th July 2016, Only 7 percent engineering graduates are employable.

Alternatively, educational institutions can offer career counseling before admitting students and select them based on their interest, aptitude and personality. This will help colleges to improve the quality of students coming to their institutions. If an educational institutions offers an independent career counseling to students before offering admission, the brand equity of the institution among students and parents is bound to improve. This will lead to improvement in the quality and quantity of admissions of an educational institution.

IIT Madras developed test along with BodhBridge to help students pick career

4 Mar

TOI - MCMF - Pre-Launch

My Choice, My Future (MCMF) Self Assessment Form for Career Choice

16 Nov

Professor M. S. Ananth, Former Director, IIT Madras, launched MCMF (My Choice, My Future) on October 17, 2014. It is an online, indigenous, self-assessment form that has been developed through the collaborative efforts of faculty and alumni of the Department of Management Studies, IIT Madras and BodhBridge Educational Services Private Limited, Chennai.  The event was presided over by Prof. R Nagarajan, Dean (International & Alumni Relations), IIT Madras and Prof. T. J. Kamalanabhan, Head, Department of Management Studies, IIT Madras was the guest of honour.

The MCMF (My Choice, My Future) form enables respondents, mostly students in the higher secondary stage and beyond, to gain a better understanding of the underlying dimensions of their individual personalities characterized using twelve personality traits.  It also enables them to map their modal personality dimensions to relatively more suitable career choices/opportunities.

The MCMF form will be available for use in multiple Indian languages (Thamizh, Telugu, Hindi, Kannada, Malayalam, etc.) in order to enable students from various socio-cultural backgrounds to access it.

The MCMF form has been developed based on research and interviews with working professionals.  Pilot tests conducted using school and college students have yielded very strong and reliable results, and the form has received very good feedback.  The MCMF form can also be used by young working professionals and by Human Resources Management Departments of business and industrial organizations who wish to make efficient job or responsibility allocations.

Product Development Team

Dr. Priyadharshini S.K

Dr. Priyadharshini S.K holds a PhD in human resource management from the department of Management Studies, IIT Madras. She has her masters and under graduation in Psychology. Her PhD research focused on the human resource management disclosure and its influence on the financial performance of the firm. She is a recipient of DAAD fellowship and spent a semester in Germany. She has experiences in academia and industry. She has been offering courses at the University of Passau, Germany. She also offers consulting support to start-up and mid size companies.

Mr.Balaraju Kondaveeti 

Mr.Balaraju Kondaveeti completed M.S (Entrepreneurship) in 2009 from the Department of Management Studies, IIT Madras. As part of M.S (Entrepreneurship), Mr.Balaraju founded a company in 2006 and filed 4 patents in the area of Internet Security. These patents were licensed to Lasersoft Infosystems, a Polaris group company. Mr.Balaraju won the National Budding Innovator Award for the year 2009 from NRDC, a Govt. of India Enterprise.In 2009, Mr.Balaraju co-founded BodhBridge Educational Services Private Limited and was incubated in the C-TIDES, Department of Management Studies, IIT Madras. BodhBridge has been selected for Nasscom Emerge 50 Awards, 2011.

Prof. L.S Ganesh

Prof. L.S Ganesh is the former Dean of Students, IIT Madras. He is a Professor at the department of Management Studies, IIT Madras. He also served as the head of the management studies department from 2004 until 2008. Prof. L.S Ganesh’s research work involved the application of time series forecasting models and system dynamics concepts to educational planning in Tamilnadu schools. He was a key member of some national-level projects sponsored by ISRO and MHRD, and also of international projects concerning Integrated Coastal Zone Management sponsored by the World Bank and the UNDP. He also coordinated the establishment of strategic academic relationships through MoUs between IIT Madras and leading national and multinational institutions (Indian School of Business at Hyderabad; Universities of Mannheim, Passau, and Bremen in Germany; Management Center at Innsbruck in Austria; State University of New York, Binghamton) and business organizations (Caterpillar; LIC of India; @Road Software; SCOPE International).

IITian Weigh Chance and Choice

10 Nov

MCMF - Times of India

Self Assessment to Help Students to Pick a Career

10 Nov

MCMF Psy Instrument-ToI-18 Oct 2014, Bangalore

My Choice, My Future Self Assessment form for Career Choice

10 Nov

MCMF - Sakshi Main Paper - 10th November 2014