Tag Archives: iit madras

Career guidance tool launched in six Indian languages, to help the masses make more informed career choices.

2 Jan

MCMF Launch at IIT Madras.jpg

Photo: MCMF Indian Language versions have been launched by Mr. Shaik Mohammad Saleem, Deputy Commissioner, Kendriya Vidyalaya Sangathan, Chennai,  Prof. L.S Ganesh, from the Department of Management Studies, IIT Madras and Chief Adviser of MCMF Product Development Team, Mr.Balaraju Kondaveeti, CEO and Co-founder of BodhBridge ESPL, Mr.Akshay Kumar, the National Sales Head of Clinical and Education Business of Pearson Clinical and Talent Assessment (PCTA).

Pearson Academy India (PAI), the services arm of Pearson Clinical & Talent Assessment, a leading global publisher of psychological assessments, launched six Indian language editions of My Choice My Future (MCMF), an online personality assessment solution for career guidance in the Indian context. MCMF empowers school and college students, and professionals discover their true personalities and map their modal personality traits to suitable career clusters. The launch event, during the 26th Annual Conference of the National Association of Psychologists (NAoP) at IIT-Madras, was well attended by educationists, school and mental-health professionals from across the country.

With MCMF Indian Language Editions, students and professionals can self-assess their personality in six major Indian languages – Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu, besides English. These additional language editions follow the publication of My Choice My Future in English and will empower millions of students and professionals make more informed career decisions. MCMF Indian language editions fill a long-felt gap in career guidance tools that cater to non-English speaking populations in India.

MCMF was developed by BodhBridge ESPL, an educational services company, in collaboration with senior professors and researchers at the Department of Management Studies, Indian Institute of Technology, Madras. PCTA has an exclusive partnership with BodhBridge ESPL to make MCMF in English and the Indian Language Editions available to institutions and individuals in India and the rest of the Indian subcontinent.

With the addition of MCMF and its Indian language editions in its portfolio, Pearson Academy India (PAI) augments its career guidance offering in the K-12 and higher education segments.  By taking this scientific and culturally-relevant career guidance solution to thousands of schools and other institutions pan India, PAI aims to help millions of young individuals who struggle to make right and purposive career choices, especially those with limited or no exposure to the English language.

About My Choice My Future: MCMF is based on sound empirical research and has been statistically validated on a sample of more than 4200 students across India.  Mapped reliably to occupations in the Indian context, MCMF assesses an individual on twelve personality traits.  These twelve are classified into four basic personality traits and eight career-oriented personality traits.  The basic personality traits are important irrespective of the career path an individual wishes to pursue.  The career-oriented personality traits are related to career domains.  Each personality trait is measured by six dimensions.

At the end of the 30-minute assessment, test takers promptly receive an automatically-generated, comprehensive and personalized personality report.  PAI connects test takers to its nationwide network of certified MCMF counsellors so that these test takers can receive data-backed career counselling, based on the MCMF personality report, as part of the solution.

Benefits of MCMF

  • The test taker, student or professional, obtains tangible insights into their dominant career-related personality traits, to make informed and purposive career-related decisions.
  • Parents will be able to understand salient aspects of their child’s evolving personality in relation to career interests, and support their child’s personal development and career-related choices.
  • School and career counselors will obtain objective information on the personality profiles of students and other individuals, to offer effective, meaningful career counselling and advice to choose suitable career paths.

Benefits of using MCMF Indian language editions

  • Language options capture a test taker’s career interests and personality variables more accurately for those who are not adequately exposed to the English language
  • Students from schools with vernacular medium of instruction can receive the right career guidance during important academic milestones
  • Government-supported skill development and education programs can expand their reach into the child and youth population that lives beyond urban areas
  • Indian language editions for this online assessment contribute to the Government of India’s Digital India initiatives

Philip Kurian, Country Head and Director, Pearson Clinical and Talent Assessment, stated “We chose to bring MCMF Indian Language Editions to the market as a way of fulfilling our commitment to introducing assessment products that reflect our global standards while catering to Indian sensibilities.  MCMF enables Indian students and professionals chart their career journeys based on objective insights and in a language of their choice.”

During his keynote address at the launch, L. S. Ganesh, Professor, Department of Management Studies, IIT Madras stated, “It is very important for our youth to have a reliable way of assessing their personalities, especially from the perspective of their careers.  Alignment of one’s personality with a choice of career is necessary to experience professional satisfaction and greater workplace productivity.”

Pearson Academy India (PAI) is the services arm of Pearson Clinical and Talent Assessment (PCTA).  PAI Services helps create greater psychological well-being and optimal learning for all individuals, with psychological assessment & intervention services, professional training & certification and career counselling services.

Learn more about PAI Services at www.pearsonclinical.in/pai

Pearson Clinical & Talent Assessment (PCTA) has been at the forefront of test publishing for over 100 years.  It is responsible for the publication of many tests which have now become the international standards in their fields.  PCTA’s mission is to promote mental-health and psychological well-being through professional use of psychological assessment and intervention solutions that help transform personal, educational and professional lives of individuals at all ages.  PCTA is a part of Pearson, the world’s learning company.

Learn more about Pearson Clinical & Talent Assessment (PCTA) at www.pearsonclinical.in


MCMF Test Available in English, Hindi, Tamil, Telugu, Bengali, Kannada and Malayalam.

31 Dec

MCMF Indian Language Launch - Eenadu - 31st De c 2016.jpg


Launch of MCMF Indian Language Editions at DoMS, IIT Madras

31 Dec


How to Crack GRE – Exclusive Interview with GRE Topper from IIT Madras:Sindhu (340/340)

21 Dec



Interview with an IIT Madras graduate who made it big in GRE with a score of 340.

She shares complete strategy from planning GRE (Graduate Record Examinations) to preparing for all three sections (Verbal Reasoning; Quantitative Reasoning;

Analytical Writing) for the test.A must watch for all of you who are planning to write GRE in future.
Name: Sindhu Sreedhara
Degree: B. Tech, Electrical Engineering
College: IIT Madras
GRE Score: 340/340 (Verbal – 170, Quantitative – 170, Writing – 4.5/6)

1. Practice
2. Form a strategy to answer questions
3. Expand your vocabulary

For Engineering Courses visit, https://www.btechguru.com/courses

For GATE Courses visit, https://www.btechguru.com/GATE

For other courses visit, https://www.btechguru.com/courses/bodhbridge-courses

Visit our Official Website http://www.btechguru.com

Subscribe to our YouTube channel now and Prepare for competitive exams.
Visit our Official Website http://www.btechguru.com
Subscribe to our YouTube channel now and Prepare for competitive exams.

My Experience with the e-learning wizard

23 May

A few days ago, I got a call. An interview it was, for an internship. Before applying, I had done a little background research on the company, well, nothing beyond what Google could offer me. A peek into their website itself gave me a lot of insight and information. Stacked with various packages on things from how to crack an exam, to how to choose a career, btechguru.com looked like the place to be. The person on the other end of the line, after a number of questions about myself and my affinity towards his firm, asked me to take a personality test, which at that moment was just a name on the website for me. ““My choice my future” (MCMF) it is called, please take the test and get back to me”, he said.

After a bit of research, I found that this was a career personality assessment test. Well, I am a girl who just crossed her teens and well, let us just say that I have not given much thought into what or where I will be ten years from now. I was hesitant at first but later on I managed to go through the test like any other small talk. The language and the style of the questions made me feel comfortable and I waded through them without much effort. However I did wonder how these questions would translate into my character profile for a career. Consequently, when I obtained the results, I saw in paper, to my surprise just what my parents, teachers and my introspecting self have been analyzing about me. My whole career profile was laid out, right in front of my eyes, achieved with just 72 questions. I later learnt that a lot of work is done by psychiatrists, professors, and personnel from various professions in making the questions as professional, accurate and comfortable as possible.

The MCMF venture is just one among the myriad of facilities that btechguru offers. Preparation material for various entrance exams, career counseling, videos, solutions, mock tests, btechguru has it all. It is the online portal of the company by name Bodhbridge Educational Services Private Limited. From being a simple and honest attempt on the part of an IIT Madras alumnus Mr.Balaraju Kondaveeti to cater to the needs of countless number of students clueless about their career choices and lack of opportunities to enter premier institutes, it has now grown to an entity by itself, and has come to be known to the world as “The Virtual Boon to Engineers”.

Placement ready which is a go-to for all placement requirements provided through video based training can be accessed through college local server, internet or even a mobile phone. This I believe is a very valuable tool for a person who is just out of college to be equipped with the necessary skills and find opportunities for the same. This tool enables the person  to face placements without the fear that it usually generates.  Exam gauge, mainly focused on popular companies like TCS, Wipro, and Infosys etc. is an assessment platform for aptitude (analytical and creative). It is a programme which generates an employability analysis report to the user and the management itself. Pro One Gate, which provides material created through careful speculation and deliberation for GATE exam is another feather on its cap. The unique feature of this product is that it indexes NPTEL material specifically for the exam. Videos are available online for everything, but this allows us to identify which one to choose for the exam and this serves as a huge help to filter our requirements. They also provide sample formats for resume`s, statements of purposes etc, which as deciding factors for any job or internship. Local Guru is another one of their products which customizes NPTEL materials according to the local need. The local college network server will be equipped with the videos which the student can access without going online.

If you have a relentless passion to follow one’s dream, from what I see of it, btechguru will provide you with the needed. The teacher student interaction is envisioned at the highest to ensure maximum quality and reach. Apart from being a popular commercial activity, btechguru has been a platform for students who cannot access quality research material/ exam material and benefit from it. With new ventures and ideas lined up, the e-learning wizard is set to go further up the ladder and I hopefully get to be part of the whole learning and growing process. This process is the only way forward for students of today to follow their dreams even if they are considered ill-equipped for whatever they dream towards. It will also enable them to consider entrepreneurship as a possible career option and consequently lead to the development of the country as a whole.

Aparna C S,

2nd Year, Integrated Masters in Development Studies,

IIT Madras.

IIT Madras developed test along with BodhBridge to help students pick career

4 Mar

TOI - MCMF - Pre-Launch

Coverage about My Choice My Future (MCMF) – Eenadu Telugu Daily

2 Dec

Eenadu 30-12--14